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4 Tips to Grab Your Customers' Attention

Do you have a great product or service? I'm sure you do. Well, your product or service can be great, but it's worth nothing, if you cannot get customers – and enough of them – to buy it. Am I right? The value of your product depends on your ability to sell it to your [...]

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​Are Your Summer Sales Slow?

Summer.  If you are not in the ice cream business or are not selling sunglasses, then you are most likely among the majority of the businesses who experience a drop in their sales during the summer months. Is sitting back and waiting for September all that you can do? Maybe you want to know how you can maintain [...]

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How Leaflets Can Bring You More Customers

Some people say flyers are a waste of time to advertise locally. But if that is the case why we get take away menus to the door almost every day? It would be a bit strange if big companies such as Dominos spent hundreds of thousands of euros on marketing that does not bring results. In fact ask [...]

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The Real Treasure of Your Business

What is the biggest asset of your business? - The location of your business? - The physical assets such as vehicles, machinery, computers, etc? - The sales people? Location Unfortunately we have seen several companies going out of business on the busiest streets so it's not the location. Sure, it is important but in the age of the internet it has [...]

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Shocking Statistics on Sales

Hitting the phone but not making enough money? Maybe you are not aware of the following statistics. The National Sales Executive Association released the following statistic in 2011, and it has become a benchmark in the marketing industry:2% of sales are made on the first contact3% of sales are made on the second contact5% of sales are [...]

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How to get more responses to your leaflet distribution campaign

Do you feel like flyer marketing is a waste of time and money? Read this article and find out how you can get more responses to your direct mail advertising campaign! At least 80% of direct marketing materials are trying to sell you on the features of the products/services. Here’s a crash course in benefit-focused marketing… A benefit is a way that a product or service improves the life of your prospect. A feature is an aspect of your product or service. Let's look at a Car Valeting Business as an example: Which set of bullet points makes you want to buy the service? - Hand wash - Tyres polished - GTX Super Soap Technology Or - Feel great every time you jump into your car - Get jealous looks: We make your car look brand new - Save time and money! We clean your car fully while you do the shopping The first set of bullet points simply lists out the features. How boring is that? It's like a stranger started telling you about how smart, strong, incredible they are. What would you think? But if someone said: "You know I have this service and this is how it could improve your life... You may just pay more attention to him... Who cares about the process of the car wash, I want a brand new looking car! Who wants to know what kind of soap is used? I want the shiniest car in town! Who cares how it's done? I just want it done and want it done fast! Do you remember the Tale of the Fisherman and the Fish? The golden fish wasn't talking about how incredible he was, he promised the fisherman to fulfill three of HIS wishes! Benefits rather than features. EXERCISE: Look at your own business and try to come up with ideas of how you could replace your features with benefits that people would react to. If you can't figure out what your products' or services' benefits are just email us and we'll help you with that! Even professionals can fumble around this problem for hours so don't get discouraged!

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21 Ways that Rich People Think Differently

What is the difference between rich people and the average ones?If you are an entrepreneur you are unquestionably different from the average. You had the courage to start your adventure into the unknown and take risks that many people would never do.As business men we all have dreams and goals why we are doing it [...]

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The Goldfish of Marketing

What is THE secret recipe of marketing?People often ask me the question: What is the secret element of marketing? What is the one thing that if you apply, you won't have to spend on anything else and people will rush into your store or onto your website wanting to spend money?What do you think?  - [...]

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The Simplest Way to Minimize Stress in Your Business

Feeling happy one day and stressed to bits the next? Seems like some people are more difficult to deal with than others? What is the MAIN cause of business related stress? Did you know that the majority of your business related stress is caused by only 20% of the people you are dealing with?   When you run  a business you come across all sorts of people as customers. I am sure every person is unique but if we were to group them into "good customers and bad customers" [...]

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Why Google Uses Direct Mail?

Google. A multi-billion dollar company, the king of the online world, the absolute dominator of internet advertising. Their paid advertising system (Adwords) has been called the killer of phone book, direct mail and newspapers.But if you have ever used Google for advertising or listing (google maps) I am pretty sure that you have received letters [...]

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