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Blog

Running a Business vs Being Your Own Boss

Are you a business owner or you simply created a workplace for yourself?The question might not be clear for the first read, especially if you've been running your own business for several years and fell in the same trap like many fellow business owners: coping with all the tasks day by day, working 16 hours or more [...]

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​How to Choose Paper and Size for Your Next Flyer/Leaflet Campaign?

Looking back to all these years, what I found the most difficult for business owners is to change the type of design/paper/flyer they use. Of course, we have to stop here for a second: The old advice applies: “If it ain't broke, why fix it?” So once your printed materials provide a steady flow of new customers – [...]

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​If you confuse them, you lose them...How to be clear with your marketing

It is obvious that we are talking about your customers, right? In this post I want you to understand why it is important to “tattoo” this sentence in your mind... One of the mistakes small and medium businesses make is getting ideas from big brands when they create their advertising material. Big brands have spent and keep spending [...]

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The psychology of colours in printed and digital marketing

What colors to choose for your next campaign? We have covered several topics before where we didn't miss to emphasize that regardless the way you choose to market your product or service - whether printing or digital advertisement - always think with the mind of your customer. When you create your piece of promo such as leaflets, posters, postcards, etc, [...]

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​How can you make your customers "lock" you in their mind? And provide you with a steady flow of income

The biggest fear businesses should have: Their customers forgetting about them... There are so many competitors, so many impulses reaching people every day. Once they left your premises, office, website, etc., it is very easy for them to forget about you and your business. They are bombarded with tons of information, offers, advertisements, and they are basically guided [...]

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Letters vs E-mails

How can your business stand out from the crowd today?We, business owners, know how imprtant it is to keep up with the changes in the surrounding world. Even more, we should try to be pro-active, and not wait until we can only be the last in the queue.A recent study goes through the sectors which are threatened [...]

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The Deadliest Mistake you Can Make in Your Flyer Marketing

Let's get straight to the point: The deadliest mistake you can make with leaflets is that YOU ARE NOT TRYING TO SELL your services or acquiring new customers. Your flyer might have the trendiest visual effects, and your designer may have created the funkiest artwork ever, if the layout and wording is not helping sales, the [...]

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How Successful is Your Business? Measure it Daily

The simplest, yet most powerful strategy for your business. You check your emails daily, think about new advertising channels, update your website, pay invoices and so on – many things which are vital for your business and help growing it. There is one very simple thing though you might not have thought of, and which can make your business [...]

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​One Daily Routine To Make Your Business Flourish

You eat every day. You drink water every day. You breathe every day.  What would happen if you skipped a day? The same way as you would not be able to survive even a day without air, your business also has vital needs. What do you think your business needs to survive? NEW CUSTOMERS. The importance is on the word: NEW.  Having regular customers [...]

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Advertising: Online or Offline?

All right, you already know that advertising is vital and you have decided about your marketing budget. Now what's next? How to spend it? Should you spend it on Google Adwords or print flyers? What's the best way? The bad news is that there isn't a definite "this is the ONE" when it comes to advertising. [...]

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