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Blog

Print Media You See Every Day

Fellow inkheads, I’ve noticed that the general public, especially folks who work in online marketing, cast a very narrow view of print. They seem to view our dynamic industry through biased blinders that cause them to reach false conclusions about print’s future. Surely some of these folks deliberately downplay print’s value, yet I believe we’re also dealing [...]

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Small Business Thank You Letters Don’t Have to be Hard, See These 5 Samples

Sending a simple thank you letter goes a long way in strengthening strong and long-lasting business relationships. You might write to a hard-working employee that shows dedication and commitment to your business. Or you might write to a loyal customer who continuously repeats purchases with you. Whoever you want to thank, it doesn’t matter. Expressing [...]

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5 Offline Marketing Strategies that Support Your Online Brand

A lot of times when companies create a comprehensive marketing strategy, a common mistake is to completely offline marketing and focus only on online channels. Experts confirm that the best way to achieve the best results is to combine online marketing actions with offline marketing. If we can reach our customers through different channels we can [...]

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What is Print Collateral? Does Your Business Need Them?

Wondering what print collateral is? Basically, print collateral materials are a collection of printed “leave-behind marketing materials”. They can be utilised to support the product, service or event your company or business may be trying to promote. Print collateral materials are part of a company’s marketing and advertising assets In today’s competitive landscape, you need to provide supporting information [...]

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Clippy the once-hated cartoon has become a 'badge of honour,' former Microsoft exec says

Microsoft Clippy, the animated cartoon paperclip everyone loved to hate, is seeing a resurgence in popularity. Clippy is now being recognised as the trailblazer he was. When Chloe Condon, a newly hired Microsoft cloud evangelist, ordered new business cards, she avoided the standard corporate look and instead went with Clippy-themed cards and tweeted them out. They have [...]

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Wish you were there: postcards as art and communication

The buying and sending of postcards was once a feature of every trip, from a short break to a long vacation and, although most tourist destinations feature squeaky racks of curling cards, fewer and fewer still make a point of sending them. Nonetheless, the postcard has always offered extraordinary opportunities for communication, not least for [...]

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The Leaflet Store And Much Much More!

We have now added new products to our site to include Docket/Invoice Books & A4 Brochures.Over the next few months we will be working on updating the site so please keep tuning in!Thanks.

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​Emotions & Marketing - Why People Buy from You?

I came across a poster yesterday, with so much text on it, that a novelist would write an admiration note to the designer. Have you ever seen a flyer like that? You know the one which uses small fonts and provides so much information, that you don't even attempt to read it.After looking at that poster, I [...]

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Can You Rely on Word-of Mouth to Keep Your Business Alive?

Based on our research, many businesses answer the question “How do you advertise your business?” with “Ah, you know, word of mouth”. There is nothing wrong with it, if you are crazy busy, phones keep ringing all day long, and your biggest problem is how to keep up with the queue of customers.The problem starts when a business [...]

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Low-Cost Branding – Is That Possible?

Branding. We usually attribute this 'thing' to large corporations that everybody has heard about and everybody knows what they are doing.In marketing, these brands can afford to spend huge money on TV ads or 'building-sized' posters where they don't even talk about their product – but you still know what their product is.This is exactly what small [...]

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