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Thought Of The Day


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WHY YOU NEED A BUSINESS CARD FOR YOUR BLOG  One thing I heard said at Type A Parent conference last week was that if you’re serious about blogging then “treat your blog as your business.” With that in mind, being a business means having a business card. Besides tossing them into fish bowls at your local Mexican restaurant [...]

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Advertising 101: Advantages of leaflets

While digital marketing dominates our screens, print advertising maintains the ability to capture the hearts and minds of audiences in way that digital cannot instantly placing your message in front of your reader. Leaflets, particularly, can help you achieve a wide variety of business goals. Whether you’re launching a new product or raising brand awareness, they’re [...]

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All You Need To Know About the Importance of Letterhead and Envelope Printings

In a world where digital marketing is at its peak, you ask yourself whether letterhead and envelope printings are necessary. To answer that question for you would be “Yes, letterheads and envelopes are necessary.” With the rising use of emails, people may think that the use of letter and envelopes is outdated, but it very much [...]

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Custom Postcards: Design, Applications and Printing Tips

Custom postcards are an effective way to reach audiences you normally wouldn’t be able to get to. They’re popular with businesses of all sizes for their excellent return on investment. Postcards offer high conversion rates, even when taking into account their initial costs relative to email and other types of marketing. Compu-Mail compiled several recent marketing [...]

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5 Tips for a Precise Direct Mail Test

Most serious direct mailers do a series of tests to determine the optimal response rate based on the location, offer and creative strategy. They want to be 95% confident in the results and they have the deep resources and time to get there. On the other hand, most small businesses don’t have the time or [...]

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The Power of Print Marketing

Imagine conducting your business entirely with handwritten communication. (Now shudder.) Digital is much more convenient, but print media can be essential in running a company that solely exists online. Wait, isn’t print marketing largely on its deathbed? Wouldn’t the likely clientele of a digital company be most responsive to digital advertising channels? Though many people believe that [...]

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How To Make An Eye-Catching And Effective Poster

Imagine this – you and your team have been working hard at planning an exciting event for your community. You hope all the planning will finally pay off and people will show up, but you’re not 100% sure of the best way to promote the event. You need to figure out how to make a poster [...]

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The 10 Most Powerful Call-To-Action Phrases

An advertising material without a call-to-action is like a nice fairy-tale. It's like sales without closing. You inform your prospect but there is no end result. In this blog post you will learn probably the 10 most powerful call-to-action phrases which will help you to get the end result of any advertisement: ACTION. Whether it's sales, newsletter [...]

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